Rostelecom connects people across Russia through the largest telecoms infrastructure and services network in the country. With over 25 million customers (first place in the country in terms of the number of Internet subscribers), hardware networks stretching over 500,000 km and over 170,000 employees spread across the world’s largest country, they serve consumer households, business and government.
The technological landscape is constantly changing, with new agile competitors and fresh challenges and opportunities in the market. Rostelecom’s business strategy has been redefined, evolving to focus on building an ecosystem of digital services designed for mass market, B2B and B2G audiences.
Throughout this process, i was responsible for design development and implementation of new identity, ensuring adherence to guidelines and brandbooks for offices in Moscow and across regions of operation. In the process of implementation, identify was improved and finalized by me. And creating over 80 000+ of visual communication materials for brand.
The outcome of this project was a brand that underwent a significant transformation, positioning itself as a digital service provider for everyone, with a contemporary and adaptable appearance. Brand were able to successfully pivot away from its previous role as a conventional telephony and Internet operator, and into a more modern and customer-centric service provider.
Video Advertisement: "The Best for Our Own"
The main proposal of this ad is: Digital services for our subscribers at a great price. Internet, TV channels, the latest movies and series, preparation for the Unified State Exam (USE) with the online service Lyceum, and Rostelecom's video surveillance service.
My role: art direction from creative idea formulation to production and post-production stages.
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